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Literatura naukowa, popularnonaukowa

BRANDSPLAINING

BRANDSPLAINING
Nasza cena: 29,60 PLN
Cena detaliczna: 74,00 PLN Oszczędzasz: 60% (44,40 PLN)
Autor:Cunningham Jane,Roberts Philippa
Rok wydania:2021
Format:15.3x23.4cm
Oprawa:miękka
Najniższa cena z 30 dni:29.6 PLN
EAN: 9780241456002
Status: Szanowny kliencie towar został
wyprzedany
Brands profit by telling women who they are and how to be.
Now they ve discovered feminism and are hell bent on selling fempowerment back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed?
In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us.
They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and - at last - sexism-free.


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